MEET OUR FOUNDER & CEO
Prof. Dr. Laila Khodeir
Prof. Dr. Laila Khodeir, the visionary founder and CEO of Aldaffa, is not only a distinguished professor of Project Management and Sustainable Development at Ain Shams University but also a certified Project Manager and Organizational development consultant. With unwavering passion, she is dedicated to unleashing the full potential of every endeavor, striving for excellence in all aspects of her work.
Our team
Asmaa Taher
BD Executive Manager
Eng. Asmaa is a seasoned architectural engineer with 12 years of extensive experience in AEC consultation. Throughout her career, she has demonstrated expertise in the construction field, overseeing the preparation of comprehensive project documents that encompass schematic designs to construction plans. She excels in negotiating with clients and collaborating with various stakeholders to ensure optimal project outcomes and value. Additionally, Asmaa holds a Master of Business Administration degree with a specialization in marketing, further enhancing her strategic approach to project management. She also possesses a Master of Science degree in architecture, with her thesis focusing on knowledge management within the construction sector. Asmaa’s diverse background and knowledge make her an invaluable member of our team.
Hala Medhat
Executive Manager of Research & Development
Engineer Hala Medhat Assem is an accomplished Assistant Lecturer of Architectural Engineering at The Faculty of Engineering at one of the prestigious higher education institutions in Egypt. At the onset of her career, she gained practical technical and design experience in the field of architecture with various architectural offices and renowned architectural firms. Moreover, she has participated in numerous national and international conferences, workshops, summer schools, symposiums, seminars and competitions in the field of Architecture specialising in sustainable design related to landscape design, urban design, computer applications in urban design (GIS), project management, and engineering education. She gained an immersive understanding of the practices and processes used by data analysts and showed a holistic comprehension of how to clean and organize data for analysis, complete analysis and calculations using spreadsheets and SPSS and provide clear visualisations and presentations of data findings.
Hadeel Shehab
PD Executive Manager
Eng. Hadeel is a highly experienced architectural engineer with a background in design, CG art, and project management. Over the course of her 9-year career, she has worked in various consulting offices, initially as a member of the design team and later advancing to the role of design coordinator. In this capacity, Hadeel played a vital role in ensuring effective coordination among team members, closely monitoring project schedules, and proactively identifying potential risks. She also contributed to the development and approval of project timelines, delegated tasks to team members, engaged with clients, and collaborated with senior management to devise innovative solutions for complex challenges. Hadeel’s diverse skill set and expertise make her an invaluable asset to our team.
Samar El-Motasem
Partnership Manager
Dr. Samar brings a wealth of expertise to our team with over 10 years of experience in project management and contract administration. In addition to her architectural engineering background, she has a proven track record in preparing project proposals, contracts, and agreements. She excels in negotiating technical proposals and commercial budgets, providing valuable input into ongoing projects. Dr. Samar’s responsibilities encompass contract administration, including the preparation of contracts with clients and sub-consultants’ agreements. She maintains strong client relationships, ensuring effective coordination of technical and financial aspects of projects. With her diverse skill set, Dr. Samar plays a pivotal role in driving the success of our projects.
Sara Montaser
R&D Team Leader
Eng. Sara, an Architectural Engineer, currently works as a Teaching Assistant at Ain Shams University Faculty Of Engineering. Sara’s expertise extends beyond academia; She also possesses practical experience gained from working in multiple small and medium consulting architectural firms. Throughout her career, she has contributed to diverse projects ranging from Hotels and Resorts to Hospitals and Residential Buildings, as well as Mixed-use Developments. In addition to her professional pursuits, Sara is currently pursuing A Master’s degree with a research focus on enhancing the business performance of AEC (Architecture/Engineering/Construction) Firms. Her goal is to Implement efficient strategies that foster growth and agility within their operations. It is evident that Sara combines theoretical knowledge with hands-on experience in order to excel in her role as an Architectural Engineer.
Abeer Mahmoud
Digital Media &Graphics Designer
Abeer Mahmoud is a multifaceted professional with a diverse range of expertise. Holding a Bachelor’s degree in Architectural Engineering from Ain Shams University, Abeer’s academic foundation laid the groundwork for her impressive journey. Abeer is passionately engaged in the cutting-edge realm of computational design. Her dedication to exploring innovative solutions and pushing the boundaries of design possibilities is truly commendable. Beyond her academic achievements, Abeer has also made a mark in the world of graphic design. Her creativity shines through the various branding projects she has undertaken, each reflecting her unique perspective and attention to detail.Abeer’s inquisitive nature extends to her interest in the digital transformation of the Architecture, Engineering, and Construction (AEC) sector. She envisions a future where technological advancements seamlessly integrate with traditional practices to redefine the landscape of the industry.